Programmatic technology has changed the way we buy and sell digital advertising, promising to make the ad buying system more efficient. But should brands and publishers be all in on programmatic or take a more balanced approach? This panel will explore ways to optimize programmatic executions, and manage inventory across both private marketplaces and open exchanges.
Moderator: Jason Barnett, Head of Programmatic, Teads
Stephanie Mustari, Director, Solutions Consulting, VivaKi
Julie Kim, Programmatic Media Marketing Manager, Electronic Arts
Nemr Elsotary, San Francisco Director of Client Services, Amnet Group